Almost 15,000 FIAT Professional vehicles registered in the UK in 2014, a record total for the brand
New FIAT Ducato was key to this success, doubling sales in this key segment compared to 2013 despite only hitting showrooms in May
Prospects look positive for 2015 with a full year of new FIAT Ducato sales and the launch of new FIAT Doblò Cargo scheduled for March
FIAT Professional has posted record sales for 2014 with 14,927 units registered, an increase of eight percent compared to 2013 which was itself another outstanding year for the brand! The results are a culmination of five years of sustained growth, which has seen FIAT Professional grow by 83 percent since 2010 in terms of sales.
Key to the brand’s 2014 success is the new FIAT Ducato, which has managed to almost double volumes compared to 2013 and increase its market share in the UK’s largest LCV segment by an impressive 2.7 percent, despite only being launched in the UK in May. FIAT Professional has also increased the retail proportion of its sales by 45 percent, appealing to more user-choosers and owner-operators than ever before, thanks to FIAT Professional’s combination of reliability, versatility, low running costs, advanced technologies and outstanding customer care.
Sebastiano Fedrigo, Director, FIAT Professional UK, commented, “We’re very proud of increasing our volumes to record levels in 2014 and in particular our engagement with retail customers, more and more of whom are relying on their FIAT Professional vehicles to get the job done. The new Ducato coming on stream mid-year gave us a significant boost and we have similar expectations of the new FIAT Doblò Cargo when it goes on sale in March. Combine those two vehicles with the rest of the outstanding FIAT Professional range and we are very confident in having another successful year in 2015.”
Prices for the FIAT Professional range start at just £10,525*. Further information on the award-winning FIAT Professional range is available from www.fiatprofessionalpress.co.uk and from the public website www.fiatprofessional.co.uk.